Tuesday, January 3, 2012

Google Trends Chart for various Business Initiatives

By David Patrishkoff



Google offers some analytical tools to help you find out what is a popular search phrase on Google for the world or a specific area. Popularity of a search phrase does not mean that it is the right thing to do or the best path to follow, it just tells us what is the most popular. Every business has to take such information and decide how to interpret this information and make the appropriate decisions that meet their business goals.

The chart below is an active Google Trends chart that you can interact with to include your desired parameters. If you select "max" for the time frame, the chart will be updated with Google search data starting in 2004. If you select "edit", you can change the keywords to be charted. The drop down arrow will allow you to select different countries for the search analysis. If you select a search term with little data, Google might not create a chart for that term. You can only select a maximum of 5 key words/phrases for the analysis. The numbers on the Y-Axis are just relative numbers for the search results and do not represent actual amounts of searches for the search terms.

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